What is GEO and why does your business need it?

When you used to look for a plumber, you typed it into Google. Now more and more people simply ask ChatGPT or another AI assistant. It gives one answer, and you want to be in it.

That is what GEO is about, Generative Engine Optimization. It is the counterpart of SEO, but aimed at AI answers instead of a list of blue links.

What works? Make sure your site clearly explains what you do and for whom. Answer the questions customers really ask. Put your details in structured data so machines can read them. And make sure you are mentioned in several reliable places, such as review sites and industry platforms.

The good news is that a solid SEO foundation also helps GEO. So you do not have to start over, just build smarter. Want to know how your site is doing? Send us a message and we will take a look together.